Faced With the AI Revolution, the Entertainment Industry Can’t Pull a Napster | PRO Insight

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Napster creator Shawn Fanning leaves a courthouse in San Francisco in 2001.
Napster creator Shawn Fanning leaves a courthouse in San Francisco in 2001. (Photo by Justin Sullivan/Newsmakers)

Google Bard, the ubiquitous search engine’s answer to Microsoft’s breakout Bing Chat, was recently asked what it thinks generative AI is good at. Its verbatim answer, “tasks that require creativity,” isn’t particularly music to the ears of artists and others in the entertainment industry. 

Bard specifically self-identified its top skill sets to be “creating art and music, writing stories and poetry, designing products and services, generating new ideas.” In other words, AI has its sights directly on our creative community across all of its sectors and directly threatens demand for our works and our jobs. Case in point writers and authors.

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