A+E Networks is rebranding to A+E Global Media and renaming its ad sales division to A+E Media Solutions, signaling the company aims to expand its scope beyond cable TV ahead of its annual upfront presentation to advertisers Wednesday.
A+E Media Solutions president Toby Byrne told TheWrap the name changes are a “better reflection of who we are as a company now and who we’re going to be going forward.”
“We are very much a multi-platform, global provider of entertainment. We believe in engaging content that is talent driven and that can be seen across platforms. We have really vast distribution endpoints well beyond linear,” Byrne said.