Adidas and Gap on Tuesday became the latest brands to cut business ties with Kanye “Ye” West over the rapper’s antisemitic tirades.
The German sportswear company Adidas ended a longstanding partnership and forecasting a nearly $250 million hit to net income this year from the decision. “Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness,” the company said in a statement.
Hours later, Gap announced that it was pulling its Yeezy Gap line from stores and shuttered the YeezyGap.com website. “Our former partner’s recent remarks and behavior further underscore why we are taking immediate steps to remove Yeezy Gap product from our stores,” the retailer said in a statement.