Funnyman Adam Devine is taking his comedic talents to Quibi, the upcoming mobile-only streaming service shared on Thursday, where he’ll star in a new series that sounds like “Jackass”-meets-Anthony Bourdain.
The show’s working title, “Bad Ideas with Adam Devine,” is fitting: the former “Workaholics” star, according to Quibi’s press release, will go to exotic locations to try some truly dangerous and bizarre stunts, including mending an underwater fence in piranha-infested waters. Other tricks up Devine’s sleeve include going to a haunted house and trying to conjure a demon and entering a chili pepper eating content… even though he doesn’t like spicy food and the contest features the spiciest peppers on earth.
Each episode will feature Devine and a guest celebrity.
Devine will host and executive produce the show. Scotty Landes, Isaac Hornes, Mark Kadin, Will Ehbrecht and Jeff Sells will also serve as EPs. MAK Pictures is producing the show.
Landes is represented by Ginsburg Daniels, while Devine is represented by WME, Avalon Management and Barnes Morris Klein & Yorn.
Quibi is set to launch on April 6. It’ll cost $4.99 per month for ad-supported streaming, and $7.99 for ad-free service. Founder Jeffrey Katzenberg and CEO Meg Whitman gave the world its first look at Quibi earlier this month at CES 2020 in Las Vegas and shared it’ll have 175 new shows in its first year.
The duo’s appearance came after Quibi spent much of 2019 greenlighting dozens of shows from a number of big stars, including Justin Timberlake, Jennifer Lopez, Bill Murray, Kris and Kendall Jenner, and Stephen Curry, among others. Quibi has picked up where it left off in the last few weeks, tapping “Rick & Morty” co-creator Justin Roiland to lead a new claymation series, Reese Witherspoon to narrate a docuseries on “fierce” female animals and Bill Burr for his own comedy series.
Quibi is looking to separate itself from a growing list of streaming services by making episodes that are a maximum of 10 minutes long. In an interview with TheWrap last week, Katzenberg said Quibi isn’t worried about competition from services like Disney+ when it comes to winning over subscribers.
“We’re in a marathon, not a sprint,” Katzenberg said. “Disney+ is a 100-year brand with the most valued and important generational IP on earth, ever. We’re a different use case, and we don’t have the same brand recognition. So we don’t think we’ll take off like a rocketship. We think it’s something we build over the course of several years.”