A viral archival clip of Bryant Gumbel and Katie Couric wondering “What is the internet, anyway?” on the Today Show in 1994 is the centerpiece of a BMW Super Bowl ad drawing buzz in advance of the big game on Sunday.
That is not the only eerie clip from the grunge era experiencing a cultural renaissance.
Another NBC-family he-and-she morning talk show duo, “Access Hollywood Live” Kit Hoover and Billy Bush, were tested on another archival piece of footage that suggests Hoover coined an a version of “turnt up” back in 1995 to mean the same thing: getting rowdy. She made the “turn it up” quip in her first ever television appearance on the first episode ever of MTV’s “Road Rules.”
Also read: Super Bowl Director Hamish Hamilton Teases Katy Perry’s Halftime Show
We presented the crafty video evidence to Hoover inside co-star Billy Bush%u2019s dressing room while knocking back pre-flight drinks in the latest episode of %u201CDrinking With the Stars%u201D, presented by Strongbow Hard Cider.
See video: 16 Super Bowl XLIX Ads: Watch This Year’s Buzziest Commercials
Moments before going wheels up for Arizona, Bush, Hoover, and TheWrap’s Mikey Glazer ranked fantasy halftime show shockers (Justin Timberlake returning to the scene of the wardrobe malfunction to help Katy Perry shoot fireworks out her wardrobe vs. Taylor Swift locking lips with rival Katy Perry in a public reconciliation), the time Bush helped himself to Clooney’s flask at the Oscars and why their syndicated entertainment news rivals are showing such old stuff, that if forced, Bush said he could use it as a sleeping pill.
The duo and executive producer Rob Silverstein will be shepherding live Super Bowl broadcasts from downtown Phoenix for NBC on Thursday and Friday, with guests like national anthem singer Idina Menzel, Dan Marino and cheerleaders for both the Patriots and Seahawks.
For the full boozy, backstage revelations, watch through to the video.
Watch more of TheWrap’s popular “Drinking With the Stars” interviews.