ABC President Paul Lee defended the slow start of summer show “Rising Star” early on during his executive session Tuesday at the summer Television Critics Association.
“We were a little disappointed with the numbers, we wanted it a little bit higher,” Lee admitted of the show’s soft ratings.
“It’s a live show — unlike the other talent shows where you get the pre-packaged first episodes — so we sort of had to learn on the roll,” he continued. “I think they learned on the roll extremely well, and the episodes now are really high quality.”
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Lee touted a rise in Twitter interaction surrounding the interactive show as one measurement for success.