ABC Family is taking advantage of one of tech’s hottest trends for the June 2 launch of its new sci-fi procedural “Stitchers.”
The network, a social media juggernaut, is expanding into the virtual-reality arena with a smartphone app to promote the new series. Titled “Hack the Case,” the app hits the web (at Stitchers.com and the Google Play and Apple App stores) on Tuesday, May 19, and promises a virtual-reality experience using 360-degree video.
“What’s great about the technology is that it opens up what’s possible creatively,” ABC Family’s Senior Vice President Marketing, Creative and Branding, Nigel Cox-Hagan tells TheWrap.