The latest drought plaguing the box office has only been relieved somewhat by Disney’s “Snow White,” which earned $16 million from 4,200 theaters on its opening day and is earning a tepid $48 million opening weekend.
That result meets pre-release projections of a $45-50 million launch for the movie, but “Snow White” will need remarkable legs to break even theatrically against its $250 million-plus budget before marketing costs.
The possibility of that is decreasing as early audience reception for the film, while skewing positive, is less enthusiastic than for past films in the Disney remake series.