For years, YouTube has hosted its own upfront presentation, dubbed Brandcast, where creators help the Alphabet-owned video platform woo Madison Avenue and compete with traditional media for ad dollars.
But for the first time ever on Thursday, many of the big names who have found success on the platform over the last 20 years are peeling back the curtain for marketers and advertisers on how audiences are engaging with them.
The invite-only event, dubbed Spotter Showcase, will be hosted by YouTube creators and podcasters Colin Rosenblum and Samir Chaudry and headlined by special guests including MrBeast, Dude Perfect, Kinigra Deon, Ryan Trahan, Rebecca Zamolo and Jordan Matter.