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The 2025 Super Bowl has broken a new viewership record.
Super Bowl LIX, which saw the Philadelphia Eagles soundly beat the Kansas City Chiefs, scored 127.7 million viewers across Fox, Fox Deportes, Tubi, Telemundo and NFL digital properties, according to Nielsen figures and Tubi/NFL first party analytics.
The whopping 127.7 million viewers sets a new audience record for the Super Bowl, exceeding the 123.7 million viewers brought in by last year’s Super Bowl, which, at the time, drew the event’s biggest audience in history.
Sunday’s big game peaked with 137.7 million viewers from 8:00-8:15 p.m. ET in the second quarter, while Kendrick Lamar’s halftime show set a new record as the most-watched Super Bowl halftime performance in history with an audience of 133.5 million viewers. The halftime show was up 3% from the 129.3 million viewers that tuned into Usher’s halftime show last year.
The game also scored massive streaming milestones, with Tubi, Telemundo and NFL digital properties drawing in an average minute audience of 14.5 million viewers, with 13.6 million of those viewers tuning into Tubi — up 27% over last year.
When combining viewership from Telemundo and Fox Deportes, an average 1.87 million viewers watched the game in Spanish.
In 2024, Super Bowl LVIII, which aired across CBS, Paramount+, Nickelodeon, Univision, CBS Sports and NFL digital properties, saw a 7.47% viewership boost from the 115.1 million viewers brought in by the 2023 Super Bowl.
“The power the NFL has to bring people together was on full display Sunday night and Fox Sports was honored to showcase every moment for football fans across America,” Fox Sports CEO and EP Eric Shanks said in a Tuesday statement. “From the heart of New Orleans on Bourbon Street, to telling moving stories throughout the broadcast and finally presenting an unmatched game production, we couldn’t be prouder to show that Fox is Football with a Super Bowl viewing audience for the record books.”
Like last year’s matchup between the Kansas City Chiefs and the San Francisco 49ers, Taylor Swift was present to support boyfriend Travis Kelce — only this time around, her presence wasn’t as well-received as some crowd members booed when she was shown on the Jumbotron, although the superstar laughed it off.
Most fans were instead focused on Lamar’s halftime show, which featured surprise appearances from Samuel L. Jackson, who donned a patriotic suit as Uncle Sam, as well as tennis superstar Serena Williams. Lamar was also joined by SZA to perform their collaborations, “Luther” and “All the Stars,” in the lead-up to Drake diss track, “Not Like Us.”
After the Super Bowl, the Season 3 premiere of “The Floor” scored 14 million viewers on Fox, and ranked as the season’s No. 1 most-watched entertainment series telecast in the 18-49 demo.
