Why Logic, Floyd Mayweather and Conor McGregor Are TV’s Social Media MVPs of the Week

Check out the week’s most emotionally reacted-to TV personalities and characters

Floyd Mayweather vs. Conor McGregor
Showtime

A rapper with a heartfelt message, a champion boxer and a UFC fighter had viewers talking passionately on social media over the past week.

The Wrap has partnered with Canvs, the emotion analytics company, for a weekly look at some of the characters and personalities that have TV viewers the most worked up on social media. The data below covers Aug. 23-29 and is drawn from the most emotionally reacted-to television programs, including broadcast, cable, streaming and PPV.

The 2017 MTV Video Music Awards was the most emotionally reacted-to broadcast over the last 7 days, garnering 748,017 Emotional Reactions (ERs) during the star-studded show that was simulcast and streamed online.

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