The premiere episode of “90 Day Fiancé: Before the 90 Days” was the franchise’s highest-rated season premiere of all time.
The episode, which aired on Sunday, Feb. 23, drew 3.3 million total viewers and topped every other “90 Day Fiancé” season premiere in all key demos, according to Nielsen’s live-plus-three measurement. Among adults 25 to 54, the episode earned a 2.2 rating with 1.7 million viewers. Among women in the same age bracket, the show pulled a 3.0 rating and 1.2 million viewers.
The episode propelled TLC to #2 overall for the night, with the network ranking #1 in the time period among key women demos.
“Our audiences at TLC are obsessed with ’90 Day Fiancé’ and its spin-offs, and I’m excited to say, they haven’t seen anything yet,” said Howard Lee, president and general manager of TLC. “This franchise, along with our other hit series, have rocketed TLC to #1 on Sunday nights and #1 network overall in cable for women. ‘Before the 90 Days’ is our “fish out of water” series in the franchise and our fans go nuts seeing these people risk it all for love, and based on the couples we follow this season, I can guarantee it won’t disappoint.”
A spinoff of the flagship “90 Day Fiancé” series, “Before the 90 Days” follows couples before the K-1 Visa process begins, from how they found each other, to meeting in person for the first time and traveling to a foreign country with surprises along the way.
Sunday’s premiere followed the previous week’s two-part “90 Day Fiancé” season finale. Aired on Sunday, Feb. 16 and Monday, Feb. 17, the two-part “Tell All” specials won both nights among women 25-54.