We’ve all seen the numbers. Still, they’re hard to fathom.
Advertising pages for consumer magazines plummeted 28 percent during the first half of the year, representing roughly $2.5 billion in lost revenue. Of the 243 magazines tracked by the Publishers Information Bureau, just 12 managed to increase their ad pages.
The beating continued at the newsstand. Single copy sales slid 12.1 percent during the first half, according to the Audit Bureau of Circulations. Just 93 of the 700-plus magazines tracked by ABC managed to increase their newsstand draw. (Among the top 25 titles in terms of paid circulation, only Time did.)