5 Reasons Why ‘Kung Fu Panda 3’ Will Deliver a Karate Chop at the Box Office

Big social media presence, word of mouth and strong branding are just a few things that will add to the film’s success

While the rule of threes doesn’t apply to most franchises, it certainly will when “Kung Fu Panda 3” hits theaters this weekend, and the movie’s success will probably carry itself all the way through February until Disney’s “Zootopia” opens on March 4.

Yes, the third installment in the franchise featuring voices of Jack Black, Angelina Jolie, Seth Rogen and Dustin Hoffman, is looking to make less than the previous movies, tracking at about $35 million to $45 million, according to experts. The first and second movie made $60.2 million and $47.7 million on their opening weekends, respectively.

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