“Sex Tape,” the Cameron Diaz-Jason Segel comedy about a married couple who accidentally post their best Kama Sutra imitation online, failed to generate much box office heat in its opening this weekend.
The raunchy R-rated romp reteamed the stars of “Bad Teacher” as well as director Jake Kasdan from the hit 2011 comedy. But it took in just $15 million over its first three days — less than half the opening haul of the trio’s previous film.
It’s not a disaster for Sony. With a $40 million price tag, it’s the latest in a string of risk-mitigating low to mid-range budget comedies that Hollywood is favoring these days.