The summer movie release schedule is always filled with big blockbusters, superhero sagas and beautiful independent films to balance it out. But some of these are somewhat risky for the studios — scroll through to see what films TheWrap sees as gambles this season.
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STX Entertainment“UglyDolls” (May 3)
“UglyDolls” is marketing itself as an underdog story, but the problem is that it’s not based on a big enough toy brand to present itself as an inspirational movie. While it does have big names attached, like Nick Jonas, Kelly Clarkson, Janelle Monae, Pitbull and Blake Shelton, UglyDolls are no Pokemon or Lego or Beanie Babies — so will the brand itself be strong enough to lure people to the box office? The film’s budget was $45 million.