Last year’s World Series between the Chicago Cubs and Cleveland Indians was an epic, seven-game matchup between two of the games most storied franchises. But with baseball having an average viewer age of 57, too many young fans, many of whom don’t watch traditional TV, didn’t get to see it. This year, YouTube TV is on deck to fix that.
Tuesday, YouTube and Major League Baseball announced a multi-faceted partnership for the 2017 World Series, which will make YouTube TV, Google’s live-TV subscription service, its presenting sponsor. YouTube TV will receive national ad spots and on-air callouts from the broadcast team on Fox, and will likely incorporate players in its promos.