YouTubeย hasย ordered an original series fromย AwesomenessTV and a documentary about Internet personalityย Gigi Gorgeous’ transition to a transgender woman.
The new content, announced on Wednesday, is the latest in the pipeline that Google’s massive video site is building to lure fans of digital stars intoย $10ย monthly subscriptions that allow themย to see these creators’ย contentย first.ย The original programming is one of the mainย perksย of aย YouTube Red subscription, which alsoย strips out ads and lets usersย watch videos offline.
Red is YouTube’s take on the original-content strategy that turned Netflix into a deep-pocketed Hollywood force.