YouTube Music Awards to Return in March

2013’s awards show has 54 million total views as of today

YouTube Music Awards

The YouTube Music Awards are coming back in March, via a partnership with Kia Motors that is executive produced by Vice Media.

Fans will determine the artists who are celebrated and awarded in 2015, YouTube said on Thursday.

“We’ll take this moment to celebrate the biggest and emerging artists through new and unique music video collaborations with top directors and creators,” according to a statement. “And fans will be involved in every step along the way, guiding and creating these videos.”

Users have viewed the 2013 YouTube Music Awards — the first ever — more than 54 million times as of Thursday, the company boasted.

Comments