WWE superstar John Cena and Leftfield Entertainment (LFE) announced a development deal on Wednesday through which they will co-create and produce unscripted projects for television and digital platforms.
The deal extends Leftfield’s relationship with Cena, star and executive producer of Fox’s “American Grit” from LFE’s Leftfield Pictures.
Cena, who is set to host the ESPYs tonight, and LFE are already in development on several projects, including series set in the worlds of real estate and construction, and several others geared to both male and female audiences. Cena will executive produce via his Hard Nocks South production banner.
“Whether I’m in the ring for WWE or on a TV or film set, I approach all of my work the same way – with focus, authenticity and total commitment,” Cena said. “I’m eager to bring that same work ethic to the team at Leftfield, and to create new kinds of programming that can inspire and push people to be their best. I’m living proof of what you can accomplish when that happens.”
Cena has been one of WWE’s top stars for almost two decades. He is a prolific Celebrity Wish Granter and Ambassador for Make-A-Wish, having granted more than 500 wishes, the most ever granted by a single person in the history of Make-A-Wish.
Cena, along with WWE, also launched the “Rise Above Cancer” campaign to support Susan G. Komen’s mission to save lives and end breast cancer. Most recently, Cena appeared in Judd Apatow‘s “Trainwreck” and the film “Sisters,” alongside Tina Fey and Amy Poehler. He also will serve as host of the 2016 ESPY Awards on July 13 as well as the Teen Choice Awards airing live on July 31.