Our last post looked at broadcast networks. Here, we shift our attention to low- and mid-tier cable networks. Consumers who are trying to save money on their cable bills are increasingly moving to “skinny bundles” that have fewer channels. As consumers go on a cable bill diet, they are effectively dropping channels. But while skinny bundles are cheaper for consumers, they will be the death of some cable channels.
For years, consumers have asked, “Why am I paying for so many stations that I never watch?” And for years, cable and satellite companies have ignored these complaints, opting instead to take a one-size-fits-all approach and add more and more channels to the basic cable package.