Even a Vulcan would appreciate the logic of CBS’ “Star Trek” play.
The company announced this week that it will premiere a new “Star Trek” series on CBS All Access, the $6-a-month subscription streaming service that it introduced last year — and which, until now, has served solely as a delivery mechanism for library content such as “Cheers” and “I Love Lucy.” The move was a big enough deal for CEO Leslie Moonves to spend much of his third-quarter earnings conference call Tuesday talking about it, likening “Star Trek” at one point to “the family jewels.”
That CBS would stream “Star Trek” on All Access rather than air it on broadcast proves that the company is serious about a product, that has been the butt of a few jokes.