TheWrap has partnered with Canvs, a language analytics company that measures emotions around content, for a weekly look at some of the characters and personalities that have TV viewers the most worked up on social media. The data below covers March 15-21 and is drawn from the most emotionally reacted-to television shows, including broadcast, cable, streaming and PPV.
A South Carolina basketball star, a member of Fifth Harmony and an unfaithful reality star had viewers talking passionately on social media over the past week.
It was no surprise — given the time of year — that the most emotionally-reacted to program on TV was one of the NCAA Basketball Tournament games: The matchup in which South Carolina upset Duke, which generated 152,837 Emotional Reactions (ERs).