WarnerMedia will be shutting down its FilmStruck streaming service at the end of next month, Turner and Warner Bros. Digital Networks announced on Friday.
“We’re incredibly proud of the creativity and innovations produced by the talented and dedicated teams who worked on FilmStruck over the past two years,” a WarnerMedia spokesperson said in a statement. “While FilmStruck has a very loyal fanbase, it remains largely a niche service. We plan to take key learnings from FilmStruck to help shape future business decisions in the direct-to-consumer space and redirect this investment back into our collective portfolios.”
FilmStruck is the third WarnerMedia property that will close in the coming months, joining anime-centric DramaFever and entertainment media company SuperDeluxe.
A source familiar with WarnerMedia’s strategy said despite that additive, smaller niche services like FilmStruck and DramaFever are no longer seen as a sustaining business model for the company as it looks to focus on its broader streaming service set to launch next year.
Launched in 2016, FilmStruck — which was developed and ran by Turner Classic Movies — offered its subscribers a collection of more than 1,500 classic, indie, foreign and cult films. Earlier this year, the $6.99 per month service added Warner Bros.’ library of classic films after Warner shut down its Archive service in March.
All current FilmStruck subscribers can expect to receive an email with details about their account and the refund process in the coming week.