Despite wanting to challenge Netflix in the high-stakes streaming wars, WarnerMedia CEO John Stankey said his company is trying to beat the Netflix of the future, not the Netflix of the present.
“I don’t want to re-create Netflix,” said Stankey during the Bank of America Merrill Lynch Media, Communications and Entertainment Conference in Beverly Hills on Thursday. “I don’t believe the Netflix that we know today is likely to be the Netflix of three years from today.”
What did he mean by that? “Less reliant on library content,” he explained. “I think Netflix is working very aggressively to have more content and more engagement on [content they own].”