“The Walking Dead” is still going strong, racking up 12.9 million viewers Sunday despite competition from the NFL and the World Series. It beat both “Sunday Night Football” and the series in the key demographic, though both beat it in total viewers.
The show earned 8.6 million in the key 18-49 demographic for a 6.8 rating, better than the 5.6 for “Sunday Night Football,” TV’s top show, or baseball, which had a 4.4. But NFL overrun of the Denver Broncos-Washington Redskins game on Fox did outscore the AMC zombie drama with a 7.8.
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The zombies had 12.9 million total viewers compared to 14.9 million the “SNF” matchup between the Green Bay Packers vs. Minnesota Vikings and the 15.4 million for Game 4 of the World Series between the St. Louis Cardinals and Boston Red Sox. Denver-Washington had 22.8 million total viewers.
The football and baseball numbers may change, because live sports are notoriously tricky to track.
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Sports may devoured some of the zombies’ audience, but not much. Last week the show had 13.9 million total viewers, 9.1 million of them in the key demo. In its Season 4 premiere the week before, it had 16.1 million total viewers and 10.4 million viewers in the demo.