‘The Voice,’ ‘X Factor’ Hit All-Time Ratings Lows Thursday – But Here’s Why

It was not a good night to be a singing competition

Thursday was a lousy night to be a singing competition, as both “The Voice” and “X Factor” hit all-time series ratings lows for original performance shows — but both NBC and Fox have excuses.

“The Voice” earned a 2.7 ratings/8 share in the advertiser-coveted 18-49 demographic, according to preliminary numbers. “X Factor” received a 1.2/4 in the key demo.

“The Voice” aired a special live Thursday show for a couple reasons: because of the cancellation of “Welcome to the Family,” the network has a hole to fill. But mostly it was so one of the network’s biggest stars could attend a show on another channel.

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