USA Network has ordered what it’s calling a “soft-scripted” comedy, “Donny!,” to series.
Premiering later this year, it has ordered six episodes of the half-hour show that takes a satirical view at the media, wealth and romance through the life of lead star Donny Deutsch, advertising mogul and former host of CNBC’s “The Big Idea.”
Deutsch will play a fictionalized version of himself as a daytime talk show host with all the answers. But when the cameras turn off, he’ll have to face his own personal struggles from dating to being a single dad.
“’Donny!’ is a ‘Curb Your Enthusiasm’-style series, centered on the hyper-imagined real-life of Donny Deutsch,” said USA Network president Chris McCumber in a statement.