Turner Broadcasting System, Inc. has promoted Deborah Bradley to executive vice president of networks and programming optimization, content strategy and commercialization, the company announced on Thursday.
In her new role, Bradley will oversee acquisitions, licensing, program planning, scheduling, operations and inventory management for TNT and TBS networks across their TV and digital platforms. Having already overseen licensing and acquisitions for several other Turner properties, Bradley will continue to report to Kevin Reilly, president of TBS & TNT and chief creative officer for Turner Entertainment.
“Deb is integral to raising the profile of our content and expanding the reach of our brand in almost every aspect, from acquiring hit shows like ‘The Big Bang Theory’ and ‘American Dad!’ to forging major licensing deals with streaming services and maximizing the on-air inventory,” Reilly said. “As we continue to evolve in today’s multiplatform universe, the experience, energy and talent Deb brings to her unique role will become ever more important.”
Bradley’s responsibilities do not extend to the company’s sports properties, but now grow to include content acquisitions for CNN, Cartoon Network, Adult Swim, Boomerang, truTV and Turner Classic Movies (TCM) as well as licensing of the networks’ own content to other outlets.
Bradley joined Turner in 2010 after holding executive positions at CBS Television Distribution and Paramount Domestic Television.