Time Inc. is reportedly planning to reorganize, with the possibility of layoffs.
The media company is planning to push further into video content, live events and social media engagement, according to the Wall Street Journal. The restructuring comes as the magazine publisher presides over a decline in print advertising revenue.
Though the Journal reports that layoffs could possibly result, reducing the size of the staff is not the primary goal.
People and Entertainment Weekly president Rich Battista is expected to take on a larger role at the company, adding management of other magazines to his responsibilities. In January, he was put in charge of all of the company’s video operations as well as the Sports Illustrated Group.
Battista, who joined the company last year, oversaw the launch of the video and social media-focused website Instant and announced the upcoming launch of a People/EW over-the-top streaming network.
“Rich is a guy who can reimagine a brand and how it can be extended across social, mobile, video, events, products and services, a 360-degree view of how you make these brands into big businesses,” an unnamed Time Inc. executive told the Journal. “It’s about extending our brands well beyond the printed page.”
A representative for Time Inc. declined TheWrap’s request for comment.