ABC’s daytime yakfest “The View” isn’t just undergoing an internal shakeup — it’s also losing ground in its ratings race with CBS competitor “The Talk.”
For the week ending Aug. 1, “The Talk” beat out “The View” in the key women 25-54 and women 18-49 demographics, marking the second time in four weeks that traditional daytime talk victor “The View” has been bested by the CBS show.
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For the week, “The Talk” averaged a 1.1 rating/07 share — a 10 percent climb from last week — among women 25-54, besting the 1.0/07 rating that “The View” averaged for the week.
Among women 18-49, “The Talk” also emerged on top, climbing 14 percent over the previous week for a 0.8/05 rating, versus a 0.7/5 for “The View.”
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“The Talk” passed a major milestone during the week of July 11, topping “The View” in both demographics for the first time ever.