Teenagers went to multiplexes at significantly higher rates in 2015 than the year before despite the distraction of home-bound entertainment including Snapchat, Netflix and texting.
Teens aged 12-17 went to the movies at higher rates than any other age category, accounting for 7.3 percent of per capita attendance, according to the annual theatrical market report from the Motion Picture Association of America. That’s up from 6.4 percent in 2014, a number that had been largely static since 2011.
“Those numbers really jumped out at us,” said former Sen. Chris Dodd, chairman and CEO of the MPAA. “They run counter to public perception.”