Mattel
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OpenAI and Mattel Strike Deal to Develop AI-Powered Toys
The company behind Barbie and Hot Wheels will use tools like ChatGPT to develop products and new ideas
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Mattel Combines Film, TV Units Under Robbie Brenner
The exec and “Barbie” producer will be president and chief content officer of the unified company
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Mattel, TriStar to Develop Film Based on Whac-a-Mole
The live-action/animated hybrid joins films based on “Masters of the Universe” and Matchbox at Mattel Films
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James Purefoy and Charlotte Riley Join Amazon and Mattel’s ‘Masters of the Universe’ Movie
Travis Knight will direct Mattel’s He-Man movie adaptation
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Jared Leto Set to Play Skeletor in ‘Masters of the Universe’ Movie From Amazon, Mattel
Sam C. Wilson, Hafthor Bjornsson and Kojo Attah round out the rest of the villains
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‘Wicked’ Fan Sues Mattel Over Doll Packaging That Linked to Porn, Citing Negligence and Emotional Distress
“These scenes were hardcore, full-on nude pornographic images depicting actual intercourse,” the class action lawsuit claims
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Mattel to Take ‘Immediate Action’ to Address ‘Wicked’ Dolls Misprint That Promotes Porn Site
Multiple retailers, including Target and Amazon, are already selling the products online and in stores
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John Cena to Star in Mattel’s ‘Matchbox’ Movie at Apple
The action film from director Sam Hargrave is inspired by the company’s iconic toy brand
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Michelle Mendelovitz Exits as Head of Mattel TV Studios
The executive joined the toy manufacturer in November 2023
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HerUniverse to Mark 10th Anniversary at San Diego Comic-Con With 65 Years of Barbie and Other Mattel Icons | Exclusive
Ashley Eckstein’s brand is teaming up with Mattel to celebrate some of their most beloved toys.
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Live-Action ‘Monster High’ Movie in the Works From Mattel, Universal and Akiva Goldsman
The toy line focus on the children of legendary monsters
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Mattel Taps Former 20th TV Exec Michelle Mendelovitz as Television Studios Head
The executive will oversee the development, production and distribution of the toymaker’s episodic content for broadcast and streaming
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Mattel Accused of Failing to Honor $49 Million Pledge to UCLA Children’s Hospital in New Lawsuit
The healthcare center says the toy brand’s actions have significantly impacted its programs and services
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Ryan Gosling’s Version of Ken, From the ‘Barbie’ Movie, Is Getting A Doll
Mattel’s “Kenough Doll” joins film-specific toys based on Margot Robbie’s “Stereotypical Barbie” and Kate McKinnon’s “Weird Barbie”
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AI and Barbie Take Center Stage at TheGrill 2023
Powerhouse Speakers from Stanford, MIT, and USC, alongside visionaries including Mattel CEO, and Sony Global Television Studios Chairman, join WrapPRO’s premier event
Available to WrapPRO members
TheGrill Conference
Available to WrapPRO members