Ad time for Fox Sports’ broadcast of Super Bowl XLVIII has sold out, a month earlier than ad time sold out for last year’s game, Fox announced.
Forty-three advertisers have signed on for spots ranging from 30 seconds to two minutes, including Anheuser-Busch InBev, Butterfinger, Chevrolet, Doritos, GoDaddy.com, Hyundai, Intuit, Jaguar, Mars, Oikos, PepsiCo Beverages, and Wonderful Pistachios. Fox took advantage of the sell-out news to helpfully note that ad space is still available during its live stream of the game.
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“The demand for in-game advertising time for Super Bowl XLVIII is actually greater than the supply, which is a terrific problem for us to have,” said Neil Mulcahy, executive vice president of FOX Sports Sales.