The Super Bowl is over, at least for the NBC ad sales team.
NBC Sports Group and NBC Universal News Group’s executive vice president of Sales and Sales Marketing, Seth Winter, told reporters on a Wednesday conference call that the big game’s commercial slots are officially all spoken for.
Winter also boasted that his team’s digital efforts have resulted in that platform tripling from NBC’s prior Super Bowl (2012), hitting eight figures. The on-air stuff easily did nine.
As previously reported, 30-seconds of commercial time during Super Bowl XLIX on Sunday are selling for $4.4 million-$4.5 million per slot — record pricing — with the variation depending on the number of units a company purchased.