Lucasfilm is collaborating with seven major brands for the launch of an expansive promotional campaign in support of “Star Wars: The Force Awakens,” the company owned by Disney announced Thursday.
Covergirlย & Max Factor, Duracell, FCA US, General Mills, HP, Subway, and Verizon have eachย developed custom creative campaigns, in addition to tailoredย programs and activations for their target audiences.
“We are thrilled to be working with such a stellar roster of promotional partners. The ‘Star Wars’ brand has endured over the years, across generational audiences because it connects with people in a very special way,” Lynwen Brennan, general manager of Lucasfilm said in a statement.