‘Star Wars’ Female Action Figures Are ‘Flying Off Shelves’ Despite #WheresRey Outrage, Retailers Say

Target, Toys R Us address fan fury over the perceived absence of female characters from “The Force Awakens” product lines

Star Wars action figure box missing Rey
Jamie Ford/Twitter

While many “Star Wars” fans were outraged that the character Rey was missing from an action figure set sold at Target, retailers contend that female “Star Wars” characters are being sold — and fast.

“All ‘Star Wars’ merchandise, including action figures, are selling very well,” a spokesperson for Toys R Us told TheWrap, adding that “We are seeing toys based on female characters from the movie fly off shelves.”

The toy retailer, for example, is selling the Black Series Rey action figure and the “Star Wars: The Force Awakens” 12-Inch Captain Phasma Action Figure, as well as “Star Wars: The Force Awakens” Dress Up Sets for each character.

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