Slate’s Adele Dazeem name generator, which Slate posted on Monday following John Travolta‘s highly-publicized Oscar faux pas in which the actor hilariously mispronounced Idina Menzel‘s name has become the website’s most viewed article ever.
The Travoltafier widget racked up nearly 10 million unique users by Thursday and was adding roughly 100,000 hits an hour.
Also read: Adele Dazeem Makes Mock Broadway Debut in Idina Menzel’s Show (Updated)
Plotz noted the overwhelming success of the post on Twitter:
Definition of ambivalent: The John Travolta name generator is the most popular story in Slate history.