After screwing up its own numbers up earlier this month, Nielsen may now face a potential challenger in the television ratings arena. Samba TV announced on Wednesday a product which promises to reveal what the world is watching on television in real-time, something that’s never been done before.
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The company, founded by former BitTorrent president Ashwin Navin, monitors every channel on television, looking for trends in viewership. At any given moment, Samba can tell you what’s the most popular thing on TV. The programs are then ranked – shows with the most eyeballs go to the top of the list, which allows advertisers to see if they’re getting a good ROI on their spots, puts data upfront for broadcasters to know which series are succeeding, and gives consumers the best way to never miss a major moment on TV.