The Dunphys of “Modern Family” might not eat at “Bob’s Burgers” — and fans of the shows might not eat at the same restaurants, either.
The two comedies are at opposite ends of the spectrum in terms of their average viewers’ median incomes. The median “Modern Family” viewer in the 18-49 demographic rakes in $81,100 annually, according to Nielsen data. “Bob’s Burgers” watchers in the demo, on the other hand, earn around $48,000 per year.
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Neither are particularly rich or poor — but the ratings company carefully tracks even minor differences in wealth because advertisers want to wring out as much as they can from the people who watch their shows.