Revolution Studios has acquired a stake in the digital entertainment company Latin Everywhere in attempts to expand into the Latino audience, the company announced Monday.
As part of the deal, Revolution will make Spanish-dubbed versions of its titles available on Latin Everywhere’s OTT platform Pongalo. Among the films included are “xXx,” “Maid in Manhattan” and “Black Hawk Down.” Currently free, the platform will be expanded to include a subscription offering.
“In our continued effort to seek innovative revenue opportunities for the expanding Revolution library, we are acutely aware of the importance of tapping into the world’s vast, tech-savvy Latino audiences,” said Revolution CEO Vince Totino in a statement. “Based on the value and enormous growth potential we see in the Pongalo platform’s ability to reach these audiences, we have decided to make a strategic investment in Latin Everywhere.”
“We are thrilled Revolution has decided to invest financially in Latin Everywhere and license to us its library of award-winning and commercially successful feature films,” said Latin Everywhere Chairman Rich Hull and CEO Jorge Granier. “The inclusion of these popular titles will add tremendous value to the content we offer our users as we add a subscription component to Pongalo’s OTT platform.”