ABC’s “Dancing With the Stars” twirled to 14 million total viewers on Monday, handing the network an all-in audience win. NBC topped the night in the advertiser-sought 18-49 demo with “The Voice.”
“DWTS” was up three percent from its fall premiere from a total eyeballs perspective, but down 17 percent in the main demo. Versus its more comparable Spring 2014 start, the dance competition fell by 23 percent among those 18-49.
“The Voice” dipped 13 percent in the ad sales demographic last night.
NBC was first in ratings with a 3.3 rating/10 share in the key demo and second in total viewers with an average of 10.1