Radio Disney will be selling 23 of its 24 radio stations across the United States, effective Sept. 26. As part of the changes, 184 positions (about eight per unloaded station) will be eliminated at the local level and in ad sales and operations.
The company will be keeping its flagship station and studio, KDIS-AM 1110 in Los Angeles, which will drive its national network programming and provide content to partners moving forward. Its operations will be picked up by the national team.
The sell-off of stations won’t affect Radio Disney’s international partners in Latin America, Canada and Russia.
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The company says the move will allow it to invest in more digital and multi-platform stations as recent data shows that only 18 percent of Radio Disney listeners receive its content via the radio broadcasts.