MSNBC’s Rachel Maddow Played Us With Trump Taxes, But Will It Hurt Ratings?

“The Rachel Maddow Show” has been on fire, but Tuesday’s letdown could turn off viewers

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MSNBC’s “The Rachel Maddow Show” has been on fire, coming off its most-watched week since 2008. But Tuesday’s big reveal of Donald Trump’s tax return left viewers disappointed and showed that president Trump actually paid a ton of taxes, at least in 2005.

Maddow sent the media industry into a frenzy less than 90 minutes before her show kicked off by tweeting, “BREAKING: We’ve got Trump tax returns,” adding, “seriously,” to increase the level of anticipation. Eventually she clarified, explaining that she only had Trump’s 1040 form from back in 2005. But the buildup was already significant enough that most seemed to expected some sort of bombshell.

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