President Barack Obama apparently caught the festival bug during his appearance at South by Southwest (SXSW) earlier this year.
The White House recently announced plans for an upcoming one-day festival “celebrating the spirit of innovation,” aptly titled South by South Lawn.
A partnership with SXSW, the American Film Institute and the President’s Committee on Arts and Humanities, the festival will feature three parts: interactive, music and film.
The film portion will feature selections from the 3rd Annual White House Student Film Festival, which showcases films from students in grades K-12, and the music portion will highlight “well-known and emerging artists who are using their music to inspire audiences.”