Plum TV, home of "Yoga With a View" and "Keeping Up With Ramona" in affluent areas like the Hamptons and Martha's Vineyard, has relaunched as a national lifestyle network, after striking an agreement with Titan Broadcast Management, the network said Thursday.
The agreement with Titan will bring Plum TV to Titan station WMFP-TV in Boston and WTVE in Philadelphia. The pact now makes Plum available on cable and satellite in those markets, and makes the network available in more than 6 million households.
Presided over by former MTV executives Morgan Hertzan and Joseph Varet, Plum targets a "mass affluent" audience with coverage of home and real estate, décor, food and wine, style, travel and destinations.