WSB-TV traffic reporter Mark Arum paid a beautiful tribute to Phife Dawg on Wednesday, lacing his reports with classic lyrics from the Tribe Called Quest legend.
Wednesday’s Atlanta traffic, he said, “Came with more hits than the Braves and the Yankees” (from “Award Tour.”) He invited viewers to “tell your mother, tell your father, send a telegram” — and asked if traffic was “ludicrously speedy or infectious with the slo-mo” (both from “Check the Rhime,” though the latter lyric was actually Q Tip’s).
It was, unfortunately, infectious with the slo-mo.
Arum seemed to drop the ball only once: When the anchor set him up with “You on point, Mark?” he replied, “We’re on point Fred, absolutely,” instead of saying, “All the time, Fred.”
Then again, by that point in the broadcast, Arum had nothing left to prove.