P.U. – Justin Bieber and Taylor Swift Weak Fragrance Sales Blamed for Double Digit Loss at Elizabeth Arden

The beauty company saw a decrease of 13.4 percent in net sales from 2013

Taylor Swift and Justin Bieber have been called out by Elizabeth Arden for contributing to the beauty conglomerate’s decline in net sales.

The pop stars’ fragrances — Swift’s Wonderstruck and Enchanted and Bieber’s Girlfriend, Someday and The Key — grossed weaker than expected sales, while the company saw a 13.4 percent decline in sales overall over the past year.

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Elizabeth Arden said they expected weaker than usual sales, but were not anticipating how dismal sales for celebrity perfumes would be. “The decline in sales of celebrity fragrances, particularly Justin Bieber and Taylor Swift fragrances, was steeper than anticipated,” the company said in a statement announcing its financial results for its fourth fiscal quarter and year ended June 30, 2014.

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