TV ratings giant Nielsen is rolling out a subscription video on-demand (SVOD) measurement tool.
The company already has eight TV networks and production studios signed up for the product, including A&E, NBC Universal, Disney-ABC, Lionsgate, and Warner Bros. Yes, that means their shows can now be measured on Netflix, and that data shared with the public.
Also, participating clients will have access to each others’ streaming ratings, which will aid in negotiations with media buyers.
Nielsen began measuring streaming content in 2014 via an opt-in service. This new tool utilizes audio recognition software to identify what show a panelist is streaming on their television.