New York Times Will Spend $50 Million on New Global Expansion

“We have not come close to realizing our potential to attract readers outside our home market,” newspaper’s brass say

New York Times
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The New York Times announced a $50 million investment on Thursday to fund the creation of a new team called NYT Global, which aims to expand the newspaper to “multiple international markets in several major languages.”

The announcement says, “International growth was identified as one of the top editorial and commercial priorities” for the Times. It also admits that, “because our digital report is still designed and produced mainly for a U.S. audience, we have not come close to realizing our potential to attract readers outside our home market.”

The paper says that there is a large “untapped, international audience for Times-style ‘without fear or favor’ journalism.”

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